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LUMINA
Project type
On Spec
Date
December 2024
In a sea of sameness, Lumina dares to be different. Wellness isn’t one-size-fits-all, and neither are our minds. With branding that breaks away from the overly clinical or "greenwashed" wellness aesthetic, Lumina embraces a cool, modern palette and messaging designed to connect with thinkers, doers, and dreamers. It’s not about perfection or hollow promises; it’s about cultivating clarity, creativity, and energy through science-backed formulas that fit seamlessly into your life.
Because when you elevate the mind, everything else follows.
ROLES:
Art Director
Brand Strategist
Concept Developer
Copywriter
Creative Director
Naming Specialist
Product Designer
Storyteller
Tagline Creator
Visual Identity Consultant
