Wear Where

Building on the importance of demonstrating value and reinforcing the brand’s premium price point, I developed the Wear Where series. This strategic campaign paired Mavette shoes with both major metropolitan cities and trending travel destinations, offering customers styling inspiration tailored to specific locations. By tapping into the allure of travel and popular culture, the series provided relatable, on-trend content that resonated with a style-conscious audience, ultimately reinforcing the brand’s versatility and luxury appeal.